Many authors are seeking a way to create a recurring revenue model for their writing and educational careers, but for new and even experienced writers, it is difficult to make a living from the sale of books only. Many writers use books as an up sell to a more lucrative consulting business, but there is an issue here too where the writer has a book product priced at less than $30 and a consultation or speaking service priced much much higher. Most don't have products that can fit any budget and are missing sales opportunities. The solution is to create an incrementally priced set of products that can fit into every budget and capture every possible sale.
The following represents the potential monthly revenue available from various pricing within an eWorkshop subscription based program.
The following are the best practices associated with the eWorkshop and each requires a specific set of skills to do it yourself. Note that you will need useful information, such as a set of published articles or a book and some idea of your market before you get started. This will help to build an engaging presentation. Although you can do it all yourself, there is a huge learning curve associated with each of these tasks and you would do better to focus on your content and bring in others to provide the services associated with each task.
Creating the eWorkshop
The eWorkshop needs to be divided into segments that can be easily edited into short videos and more importantly engage the audience at regular intervals, typically 3-5 minutes of presentation and 1-3 minutes of QA. You also need a webinar provider that allows you to download the presentation into an editable file format and some video editing software. For newbies, it is also important to have a moderator to help manage the technology and create a fluid presentation.
Video Pages and eCommerce
Instead of having a single page with all of the videos posted on it, a better approach is to have a separate web page for each video and an index page with a listing of all of the available videos associated with the eWorkshop. Each video page and the index page should be fully optimized for search engines and provide a link to the sales page for visitors interested in buying the eWorkshop.
Social Media Marketing (SMM) is a great way to generate interest in your eWorkshops, but this is a relatively new form of advertising, so you may need help with this. We provide a full range of SMM services. Email marketing can be very effective too, but you have to first build your list. We can help with this too. If you are already networking face-to-face, hopefully you are using it to build your email and contact list. We provide details on best practices for this too. We have an entire system designed to promote and market your eWorkshops once you get them set up and published.
When you are ready to discuss an eWorkshop training program for your organization, we are ready to help. Contact Us to set up a free consultation.Click for Details --> Contact Net-Teams <--