Article Advocates - Blogging and Content Management System
Welcome!

Best Advertising For Small Business

8
Submitted by Rosemary Lane | RSS Feed | Add Comment | Bookmark Me! print

The best advertising, whether for a small business or large, is advertising that works. The price a small business owner pays for advertising would not be an issue if the outcome of the ad was known.

If a small business owner had a choice of paying $1000 a month for advertising that brought in a guarantee of at least $2000 a month profit, or paying $500 a month for advertising that brought in $750 worth of profit a month, there would be no hesitation. That savvy small business owner would gladly shell out $1000 each month for the advertising.

Small business advertising has no such guarantees however. It’s not like buying a refrigerator that is guaranteed to keep the milk and eggs cold. $1000 of advertising might bring $8000 of profit, or it might bring in zero. So, what’s a small business owner to do, especially if faced with a limited budget?

The best answer is to use small business advertising that only charges the owner when and if it works. There are several ways of doing this.

The primary method is called pay per click. This Internet option is available with numerous online merchant sites as well as hundreds of newspapers across the country and the globe. Simply put, a small business agrees to pay a specified amount to the publisher, or the merchant site, for each ad that entices a consumer to come to the small business site. The price paid is generally an amount that the small business owner has bid on. More and more newspapers are offering this option as they struggle to maintain competitive online with eBay, Craigslist and other pure play classified and marketplace sites.

Another option for pay per click and inexpensive advertising for a small business that wants to concentrate on local customers is with regional publications or some of the larger metropolitan newspapers and groups that are introducing citizen media sites. These zoned products offer a much less expensive buy because the small business advertiser is buying the local neighborhood instead of the total metropolitan circulation of the metropolitan paper.

Companies such as YourHub, a product of the Denver Post and Rocky Mountain News, are licensing these citizen media sites to other newspapers in other areas and those welcome small business advertising and discount the price. They also encourage citizen journalism. The small business owner can contribute articles, photos and local stories, although the paper will undoubtedly edit something too unabashedly self-serving. This is still a great way for a local entrepreneur to introduce himself or herself to the neighbors in a friendly, casual and soft sell way.

Contact Us
Support and Sales
Contact Us


Associated Articles:
What To DO When You Don't Know What To Do NEXT? - In the course of building your business, there are times where you may not actually be sure of what ...
New Evolution Advertising - Social Media is the New Kid on the Block! - Advertising can be a long and short term profitable investment if strategically placed. I have been ...
Failing To Plan Your Business Financing Can Be A Death Sentence For Your Busines - Most businesses start out thinking the first thing they need is a great business plan. The popular m...
Developing Customer Focus Teams Using Customer Relationship Management (CRM) Sys - If you are not using a single online CRM to manage and evaluate all your advertising, marketing, sal...
Small Business Loans for growth - Small businesses are the life blood of economic growth. Loans for small businesses are many times ke...
Personal Loans start to flow again - Unsecured Solutions, one of the nations premier personal loan companies is excited to announce the l...
Career Opportunity In Sales - Earn a Great Income Selling Viral Marketing Allian - If you have any knowledge about how powerful advertising on the Internet is today and how much is sp...
Anyone Can Do It! Small E-business Success Stories - Small E-business Success Stories to prove it can be done relatively easily....
4 Strategies For Seasonal Selling - Planning For Retail Cycles - Every product has a natural life cycle and a season where it sells best: some early buyers come at t...
Referrals Win Again - Referrals are powerful in business, sometimes even a casual referral is all it takes to make a buyin...

Related Tags (related articles): Entrepreneur (898), small business (262), business advertising (4), small business advertising (1), pay per click (86)