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LINKEDIN PART 4: CONNECTING YOUR OFFLINE AND ONLINE BRAND

In the 4th installment we'll look at how your online and offline brands interact. LinkedIn, if you think about it, is simply an offline idea implemented in an online manner. It takes advantage of the ease of communicating and interacting that the internet provides. LinkedIn hasn’t changed or replaced the old way of networking. It’s just added a new dynamic to the mix. It’s made it easier to network with more people in less time.

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