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Starbucks: How To Recruit For The Love And Meaning Of It.

In the previous post, What's love got to do with it? I reported that most of today's aspiring entrepreneurs say they do NOT put money first when they think of launching something of their own.Instead, they want something they love, something that matters to them, where they can be their own boss, and then, yes, also earn some money with it.I suggested that if we are to take them at their word, we'd better think of ways and language to attract these kinds of people t...

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