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The Strategy Is the Brand

The brand strategy is the translation of the competitive strategy into a language of promises made to the consumer.

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Bookmarked By: 1. Sarah Fisher, 2. Jenni Jones, 3. Gerald Mosner, 4. Martin Martinez, 5. Theodore Heisenberg, 6. Sonja Sherman, 7. Bette Heath, 8. Arline Hurley, 9. Gilda Burch, 10. Brigitte Valenzuela, 11. Elizabeth Heintz, 12. randell dasilva, 13. Margarete Hwang, 14. Velda Sharkey, 15. Dominick Caban, 16. Aurelio Withrow, 17. Gisele Donald, 18. Myles Seaman, 19. Mozelle Truong, 20. Krystle Raley, 21. Chas Dietrich, 22. Kenna Parry, 23. Gemma Peeler, 24. Columbus Zepeda, 25. Nilda Ornelas, 26. Kimberlee Frick, 27. Oswaldo Gist,

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