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A Right Media Mix Can Make the Difference

Branding your corporate identity in your products and services is actually a promise made to the customer, a promise that is based on your company’s reputation, the quality of your product, product experiences and so on. This article explores the vital factors one must keep in mind while developing the right media mix for promoting your products/services, particularly in the context of the exploding web world and the significant role played by interactive advertising agencies in this regard

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