The Dangers Of Hiring A Search Marketing Firm (Plus 10 Associated Articles) If you hire a search agency to manage a pay-per-click campaign (Google AdWords, Yahoo Paid Search, etc.), you may have a serious problem. Here are two things to watch out for:1. Your search agency may also be representing your competitors, and artificially inflating click through rates (and increasing its own profit) at your expense.2. Your account may be managed by a young, inexperienced person using a very formulaic approach.The first situation results from what... Sat, 02 Oct 2010 03:53:28 PST en-us The Dangers Of Hiring A Search Marketing Firm Sat, 02 Oct 2010 03:53:28 PST Developing a Branding Strategy Most people think of a brand as a logo or image, but it is more fundamental than that. Branding is something that can be found in everything from color, font, sound, feel, and much more. It is perception. More than that; it is the consensus of perception. There are many ways that you can brand your business online and in person to generate a successful marketing strategy for your business. Thu, 21 Jul 2011 04:41:01 PST Avoiding Seminar Dogs: How To Pick The Right Session To Attend My email is overflowing with seminar information about programs at upcoming trade shows. I'm like every one else whose time is at a premium. How can I maximize my time when I am at the show? How can I stay informed with the latest innovations? Sun, 24 May 2009 11:16:40 PST Innovative Solutions for Internet Branding Since the advent of the Internet, computers have changed the way people work, play and communicate. Sun, 24 May 2009 12:56:48 PST Branding, control and results - Submit Articles in Your Own Name Using the wrong article distribution service could reduce the effectiveness of your article and dilute your branding. Sun, 24 May 2009 01:46:31 PST Visual Branding Keys To Make Your Business Memorable Solid, practical guidance on two key components of the graphics side of branding. Sun, 24 May 2009 01:46:34 PST One Internet Marketing Approach Whether you are new to Internet marketing or frustrated by the experience, the concept is undisputedly a challenge. As they say, there is more than one way to skin a cat. Mon, 25 May 2009 08:06:15 PST Wealth Funnel System & Developmental Performance - Personal Branding Prior to studying Online Marketing Web 2.0 strategies and technologies, I didn’t know what Personal Branding or Attraction Marketing was all about, but I did know about and have used, Traditional Marketing for years. Sun, 24 May 2009 02:08:08 PST Corporate Internet Branding The Internet, whether through public Web sites, search engines, Internet radio broadcasts, and e-mail are very targeted. It is shown to reach the right target at the right time with the right message. Sun, 24 May 2009 02:09:08 PST The Internet Marketing Blog If you subscribe to the micro persuasion model of public relations, then you would agree that the Internet is the new frontier in marketing. Blogs are increasingly becoming the medium of choice for companies and entrepreneurs in bringing their brands and products closer to consumers. Sun, 24 May 2009 02:25:48 PST Viral Buzz Blogs Launches Toothbrush Entrepreneur Austin entrepreneur, Richard Trocino had a great product idea. And, like thousands of other innovative inventors with a new product concept, bringing that idea into a marketplace dominated by long established brands with deep links and dominance in the retail outlets is challenging. In these days of mega corporations and Walmarts, VCs and small business defined by the government in the land of opportunity, one entrepreneur with a grand idea or product may be considered by any... Sun, 24 May 2009 02:30:37 PST